You Had to Be There...

J. Charles
Plumb
[President Francis presented U.S. Congressman Robert
J. Lagomarsino, 19th District, to introduce Captain
J. Charles Plumb.]
Congressman Lagomarsino: It's a pleasure and a privilege to welcome you to
Let me tell you a little story. I hope not too many
of you have heard this. It illustrates the way I like to look at my role in
talking, when I'm asked to do so. it seems one day
there was a beautiful—and you'll find out why—wise princess walking in her
garden one day, and she heard a voice cry out, "Help me! Help me!"
And she looked around, and didn't see anybody or anything, and so she started
to walk on; and the voice cried out again, saying the same thing, so she looked
a little more carefully and she saw a little frog about so big sitting by the
side of the pool, and she bent over and said, "Were you talking to
me?" And the frog said, "Yes, I was. I used to be a congressman, and
a wicked witch turned me into a frog; but if you will kiss me, I will turn back
into a congressman." So she leaned over, and picked him up, and put him in
her purse. And he really started screaming and hollering and said, "Aren't
you going to turn me back into a congressman by kissing me?" And she said,
"No. Tell you what. Talking congressmen are a dime a dozen, but talking
frogs are something else." So I'll be short.
I want to especially welcome the guests who have come
here from elsewhere: from
Captain Charles Plumb is a former
Captain Plumb: Several months ago, I got a call from Lois Todd—I didn't know if that
was her real name, or a stage name—and she said, "We heard you're quite a
patriot." And I said, "Well, I love my country." She said,
"And that you're really red, white, and blue." I said, "Yes."
"And you believe in freedom of press." I said, "Yes." She
said, "And free speech." I said,
"Yes." She said, "Good! I want you to come give one!"
I said, "Well, I do this for a living, and have
you heard about my honorarium?"
She said, "Let's not talk dollars here."
She said, "I can offer you something far more valuable than anything you
could put a price on."
"So? What's that?"
She said, "Having lunch with the most wonderful
people in the world" ... long pause ... "and," she said, "I
think I can get
And I said, "Are they root
rot resistant?"
And I have found that it is true. We just had
lunch—Cathy and I have just had lunch— with some of the most wonderful people
in the world, and we are pleased to be with you. And just the likes of Hank and
Gil and Jack and our congressman here, it's fun for
us, as well.
But the most valuable asset I think that I can bring
to this table, if you will, is to try in the next few moments to ask you to go
on a journey with me—to ask you to try to feel the feels, to smell the smells,
and experience the experience of a prison cell—a cell that's eight feet long
and eight feet wide, wherein your total facilities turn out to be a board bed
and a two-
gallon bucket. Where they pass through
the hole under the door two bowls of rice a day and a little crock of water.
And they're going to do this for 2,103 days. Now, that equates to age 24 to age
30, if you can imagine and remember the years of your life: 1967 to 1973, just
short of six years. And you say, "That's an interesting premise there,
Charlie, but I don't think I'd sign up for that." And in fact, I can't
even imagine that happening to me. You see, if my purpose here is to try—as the
congressman said—to inspire, to try to demonstrate how the human spirit in fact
can overcome great odds, and if this has some application to avocado growing or
family raising or good neighborliness, then I think you can go on the journey
with me.
So let's assume that we're going to take this journey
together.
Let's assume that we are high-flying jet fighter
pilots, OK? That we've been trained in the finest schools in the world—and I
flew out of
They promised the best to the best. But that's were
we start the journey, OK? We are the best of the best. Man! We got a good crop.
We got good prices. We're goin' to boogie!
I was a graduate of the
Let me tell you about that day. The day I was shot
down. Maybe you've had a day like this ....
It was puffy clouds and blue sky, and look at this—look at this. I'm 24 years old; I'm in charge of a
multi-million dollar flying machine. Look at this. See this hand right here? I
have two throttles in my left hand. If I push these things all the way to the
stops, I can go twice the speed of sound. Fourteen hundred miles an hour! Look
at this. See this pinky and this thumb? I have enough fire power hanging from
the stations under the wing of this airplane, I can
destroy about any city in the world. And I'm 24 years old. And
probably bullet proof. Ever feel bullet proof? Look at the statistics:
Seventy-four times I've taken off over the enemy; I've come back; I've landed
safely. Seventy-four times I've flown off that ship; they've shot at me a lot,
never knocked me down. Bullet proof.
I found out about five minutes later that you and I
on this journey, this high-flying journey, this "king of the sky"
journey ... we weren 't so bullet proof. We were hit by a surface-to-air
missile, you and I. It exploded some 12,000 pounds of
jet fuel we had on board that airplane. You ejected. I ejected. Our parachutes
opened, and you and I came floating down over enemy territory.
As we had been trained to do as fighter pilots, I
looked up at that canopy. I counted the panels in my parachute. That's called,
"assessing your support group."
Cathy and I sat down in a restaurant a couple of years
ago in
Now, you ask ... this guy that runs all around the
country making speeches? Suddenly I was speechless. The best I could do was
stagger to my feet, reach out a very grateful hand of
thanks. This guy came up with just the proper words. He grabbed my hand, he
pumped my arm, and he said, "I guess it worked." I said, "Indeed
it did, friend. I must tell you I've said a lot of prayers of thanks for your
nimble fingers, but I didn't realize I'd have the opportunity of expressing my
gratitude in person." He said, "Were all of the panels there?"
"I've got to be honest with you. Of the 18 panels I was supposed to have
in that parachute, I well recall looking up: only 15 good ones. Three of the
panels were torn—but it wasn't your fault, it was mine: I jumped out of that
jet at 600 miles an hour and close to the ground. That's what tore the panels
in the parachute; it wasn't the way you packed it."
I said, "Let me ask you a question. Do you keep track of all the parachutes you pack?
Do you know of all the lives you've saved?" The guy said, "No."
Now, this is the most important part of the conversation, maybe the most
important thing I say this afternoon. I think it deals directly with this
Society and what we're gathered here to do. Here's what he said. He said,
"No, I don't keep track of all the parachutes I pack. It's enough gratification
for me to know that I've helped somebody out along life's rocky road."
But I guess that's the whole purpose of this meeting.
Why do we get together? Oh yeah, we have lots of technical things to talk
about. And we've got a great industry, and we need to meet and get together and
collect on some vital issues that impact each one of us for sure. But beyond
the productivity, and beyond the root rot, and beyond the cost of water, and
beyond the legislation, the real key to this Society is how we "pack parachutes,"
is how we affect each other, is how we prepare folks for time of need.
So ... How's
your parachute packed? That was the first thing that I asked myself... that
we ask ourselves, as we're floating down over enemy territory; and I'm looking
up, and I'm saying, "how was this parachute packed?" And then I
looked down into the unknown. The enemy is shooting back up at me—the audacity of the North Vietnamese! They have killed my
multi-million-dollar fighter; now they're trying to kill the pilot. And I'll
tell you this: when you're dodging
bullets, it's tough to come up with a long range plan. So I did the only
thing that came natural—we did the only thing that came natural: we bowed our
heads, and we said a prayer. We asked for a little strength from Above in this
time of trial. We didn't pray for any great miracle wind to come whisk us back
out to sea, or an eagle to fly by and pick up our parachutes and drop us back
on the ship. We prayed for the guts
it was going to take to survive.
Drifting on down to the ground,
captured, and immediately hauled into the prison camp, tortured for military
information, political propaganda.
After two days of the torture, they tossed me into the little tiny cell that I
was going to learn to make as my "home" for the next many years.
I was alone in that cell for several months, and
after maybe 200 miles pacing back and forth—three steps one way, three steps
the other on that floor—I heard in the far corner, one day, the chirping noise
of a cricket, just a little cricket sound over there. I paid no attention, at
first. I walked over to find out what it was. It was no cricket at all: a piece
of wire, about the guage of the old bailing wire we
used to use in
Now, if you've ever tasted a
I did it. I memorized the code. I ate the note. I
sneaked back to the hole in the wall. And I started tugging on that wire, in
the code. And was I fortunate. On the other end of that wire, Lt. Commander Bob
Schumacher, fighter pilot extraordinaire,
astronaut candidate—best of all, a parachute packer! A guy
who'd give of himself for my benefit, asking nothing in return. He'd
been over there for two years, piecing together little bits of wire, stuffing
them out a hole in his cell wall and across the storeroom between us—over the
boxes and around the shovels, and weaving this little wire through the
holes—and fourteen feet later, he's got ahold of
Charlie Plumb.
His first words: "How you doin',
buddy?"
My first words: "I'm doin'
terrible—buddy." "My President sent me over here, right? It's his
dirty war, not mine; I didn't start this Vietnam war.
And that's not fair. And I'm just a victim of circumstances beyond my control.
And the enemy's not playing this game fair; they're torturing prisoners.
They're not supposed to be torturing prisoners; and it's not fair, and I'm just
a victim of circumstances beyond my control." And I did my job as a pilot.
It must have been some mechanic that put that airplane together. It's his
fault, not mine. He ought to be here, in this prison camp, not me. This isn't
fair. I'm the victim of circumstances beyond my control."
And Schumacher said, "Do you want to know your
biggest problem?" I said, "Do you mean I've got problems bigger than
the ones I can see?"
He said, "It sure sounds like it." He said,
"It sounds like you're suffering from a very common prison disease. You'll
die from this disease if you don't get cured in a hurry."
I said, "What's the name of this disease? Maybe
I ought to know something about this."
He said, "Around here we just call it 'Prison
Thinking'."
I said, " 'Prison
Thinking'?"
He said, "Roger! You think you are a
prisoner."
I dropped the wire. I looked around in that cell, and
I think "What kind of nut have they put me next to? The guy's in orbit,
while I think I'm a prisoner! Look, here's the walls.
Here's the floor. Here's what I can smell and see and feel. This is reality.
I'm in a prison camp. I'm bleeding from four open wounds. I've got boils all
over my body. They've taken everything away from me except a rag I have knotted
around my waist to hide my nudity. I'm rotting away in a communist prison camp.
And to add insult to injury, they've put me next to a Positive Thinker!"
That's all I needed, right?
And the only reason I kept tugging on the wire, it
was the only ball game in town. I said, "Tell me about this 'Prison
Thinking' stuff."
He said, "Don't you see? When a fighter pilot is
first shot down," ... or when any of us go through a change in our life or
we have the frost of the plants or we have the root rot or we've got the
legislation we don't like or we've got the neighbors that are calling us names
or we've got the folks picking fruit that aren't on our crew ... He said,
"the first emotion —OK, the immediate emotion is, 'Well, this can't be
happening to me. I'm bullet-proof, you know, and I must be dreaming this.' But
then when it starts to hurt a little bit and you can feel the pain and see the
blood," he said, "then the second emotion
is, 'Well, okay, it's true that this is happening to me, but I had no control
over this; I had no input in the outcome. It's not fair, but I'm just a victim
of circumstances beyond my control.' '
He said, "And to substantiate that little
thought that maybe it's not your fault, gotta be
somebody's fault, right? Right! Blame everybody you can think of. Blame the
President for sending you over here. Blame the enemy; they're not playing fair.
Blame the mechanic that put your airplane together."
He said, "The problem of this of course is, when
you start blaming other people for your problems, you give them control over
your life."
When you start blaming other people for your
problems, you give them control over your life!
He said, "It's your choice. It doesn't make any
difference what's around you. Your success or failure, your survival or your
death depends on the choices you make about your surroundings."
He said, "The next part of Prison Thinking is,
you're going to shower yourself with pity. You'll end up with a real Pity Party
of your own.
"And the final stage" he said, "of
Prison Thinking is, you've got to play the role. Read the script. It's an easy
script: says 'Prisoner of War' right at the top. Get dirty, ugly, bearded,
ragged, skinny, cuss a lot, roll over in the corner, wave your fist, damn your God, atrophy, die if you can. That's the definition of
a Prisoner of War."
He said, "I'll tell you this. You play the
role—you play the role of the poor helpless
He said, "You're gonna
die here—cash it in, hang it up; you're not marching home with the rest of
us."
I wouldn't buy this, would you? This is crazy stuff:
the whole earthly idea in a communist prison camp, that all I have to do is
think my way to success ...
Took me about 200 more miles. Here's what I came up with. You're not going to
believe this part.
The barriers in a prison cell aren 't the walls. That's
not it. The inhibitors to my survival aren't the guards and their AK47s; that
wasn't where it was. This is going to be a thinking game. If I think I'm going
to live, I'm going to live; if I think I'm going to die, I'm going to die.
I went back to the hole in the wall, and back to
tugging on that wire, and said, "You've got my attention now, pal. What's
the antidote to my disease? I've got a bad case of this Prison Thinking."
He said, "The first thing you need around here,
old buddy, is faith. You've got to be a believer." He said, "You've
got to be able to tap into a source of strength and power, and parade it in
yourself." He said, "The second thing you need around here is
commitment; you've got to be dog-determined."
Oh, here's something he said; you can identify with
this part.
He said, "Sometimes in this prison cell, we just
don't have enough information to make a proper analysis. So we do what's right
because it's right."
Do it right because it's right.
Wow!
How many times in agriculture we forget our heritage.
How many times in this day and age of high-tech stuff do we try to measure
things right down to the last decimal? How many times in agriculture do we try
to overpower the plant with technology? In reality, like our dads and our grandads and their granddads did, they just did it right
because it was right.
"So those three factors, faith
and commitment," he said, "and personal pride. You've got to think of yourself as a good enough
person, you're going to overcome these problems. One of these days, you're
going to march out of here—proud American, with your head held high."
Those three panels in my parachute—faith, commitment, pride—were more
important than the rice that I ate or the water that I drank in
Yes, we can operate alone, as an avocado grower. And
we don't really need to come to these meetings. And, yeah, we can read about
it. But you know things are happening so fast; and if we don't get together—if
we don't get together on some of these issues, it's not going to happen to any
particular person.
As Congressman Lagomarsino
said, I know John McCain—I went to the Naval Academy with John McCain's brother
Joe—and those of you who know the senator or have seen pictures of him will
probably know that early in life, he was gray. In fact, he had fluorescent
hair. It was really something. In flight training, he had a whole head of
fluorescent hair. Well, then I got shot down, put in a prison camp. There I was
in a cell. I had a roommate at this time, Kay Russell, and peeking through a
hole in the door, we knew there was a new POW down the cell block. We knew that
guy was really beat up, because all we could see was bloody rags tossed out of
that cell every few days. And then they told us that a delegation was coming to
Well, a couple of days before this delegation was to
show up, they started cleaning some of us up to see the delegation. And I'm
peeking out this hole in my door and I can see outside this cell, the injured
man, the biggest pile of fluorescent hair I'd ever seen. And I turned to my
roommate, and I said, "I think John McCain's been shot down. I think
that's him. That's got to be him in that cell." Well, McCain as you know
was from a long line of Navy admirals. Most of the family had gone to the
And that's kind of the way that we kept things going.
Sometimes it was knocks on the wall. Sometimes it was notes on pieces of toilet
paper. Sometimes it was tugs on wires. Sometimes all we could do was whistle
Anchors Aweigh to each other.
Well, the day finally came. After six years in a
prison camp, they told us the war was over. Here's how it happened: The
"Rat" came in. We didn't like the "Rat"; he was the camp
commander. He looked at us seated there—there were several of us in that particular
cell—and he said, "The peace treaty has been signed. We're trading
prisoners. Get on the bus. It's outside the gate."
Our senior man, Jim Pierie
stood up—skinny guy from Eight Mile,
I'll never forget Jim Pierie's
words. They ring in my ears like it was yesterday. He stood up and he said,
"Sir, freedom is vital to us, but not without our integrity. Send the sick
and injured guys home, and then we'll go"
Wow! That gets right down to the very base, doesn't
it?
It gets right down to the question, what are you
willing to live for, and what are you willing to die for, and what will you
sell your integrity for?
A little extra profit? A little bigger share of the
market? What will you sell your integrity for? Oh, that's O.K., Charlie;
you know a little slip here and a little slip there, it's not a big deal.
I would suggest to you that your success in this
avocado business, or your success in life depends a
whole lot on where your integrity lies and at what value you place that.
The "Rat" hauled Jim Pierie
out of there, roughed him up pretty good, put him in the stockade—rice and
water. And the camp commander, the "Rat", came back to the rest of us
and said, "Your senior guy, Pierie, has gone
nuts; but the rest of you can still go home. You won't be penalized if you'll
get out of here and get on the bus."
We had a little huddle in that prison cell. If you
can imagine: here we are—O.K., you and me, scrufty,
tired, skinny, homesick guys—we've got to decide whether to do this or not. You
know what we came up—here's the conclusion we came up with. Nobody's going to
believe this. Nobody's going to believe this! We knew that this war was not
popular back in the States, and if they took a poll of all the people of the
United States, especially of our mothers and our wives, even the fliers, our
pilots, our brothers still flying airplanes off the ships, and asked them what
to do, they would say, "Get the hell out of there, you guys. What kind of
foundation are you trying to stand on here? What are you trying to do to
yourselves? Take any chance to get out of that prison."
They're not going to believe this. They're not going
to believe this! But we can't go. We can't leave the guys here who need
American medical aid. And we stood up there and in a unison voice we said,
"Send the guys home who need American medical care, and
then we'll go."
The camp commander slammed that cell door closed. We
didn't know if it would ever open again. He marched up to the head shed, and
you could hear him holler all the way. He came back about an hour later with an
IBM printout, a manifest of the first planeload of guys. It was signed by an
ambassador. The first planeload of guys had gone, and the computerized list was
also our prayer list: the sick and injured ... they were on the first flight.
Now it was our turn. Still no rush for the bus. No
hugging and kissing. No jumping for joy. I kept waiting and wondering, when are we going to let our hair down, and realize we're
going home?
You know, it wasn't until we climbed aboard that
airplane, it wasn't until we'd rolled down the runway, it
wasn't really until we finally lifted off enemy soil we all broke loose and
started hugging and kissing ... the Air Force nurses.
What a journey you and I've just been through, huh?
We went from top-gun to the depths of despair, but now look at us! Man, we're
flying high again. Look at this! We're free! We've been through such a trying
time; but we survived, and we're on our way home! And when we hit the deck at
Clark Air Force base and ran across that tarmac and called that little girl I
had married after the Naval Academy, my highschool
sweetheart, to tell her the good news, about all these gifts that I'd figured
out to send her and all the time we were going to spend together and all the
great meals we were going to eat and the vacations we were going to take and
the six years we were going to make up for ... and she had gone.
Just about the time you think you've survived ...
just about the time you think you're back on top, that you see the light at the
end of the tunnel ... just about the time you think you've got it made ...
I got a lot of good advice from a lot of well-meaning
people around my home in
Waking up after six years of sleep, and I'm saying to
myself, "I didn't learn a whole lot over there, but there are some basic
principles that we all learn when we go through this kind of a journey
together."
And I suppose the first principle is, we really have more strength from within than we give
ourselves credit ... and we really can take more than we thought we could.
And the second thing is, how
the basic principles of life apply in a prison camp or in the avocado business.
If you can keep the faith ... and if you can keep the commitment ... and you
can keep the pride ... and you can keep your integrity, then the rest of the
things are going to fall into place.
Well, we came home, and were successful, and we've
done great things. Five hundred ninety-two American prisoners of war came home
from
Schumaker, the guy on the end of the wire—he's a two-star
admiral today. My co-pilot came back to the States, went back to flying Navy
jets ... some guys never learn. My ex-wife married the guy she was engaged to
... they're living happily ever after; and I live with my lovely wife, Cathy,
and our two wonderful children on our hilltop in
What's the message, Charlie? OK, I understand. We
started here, we went to here, and we started ... we had a little blip, and now
we're back on top. Let me tell you what the message is. Here it is.
Cathy and I and Joseph and Evie
were back in
I said, "Mom, you know ... I love you and I
appreciate that, but don't you see what's happening here? I mean, can't you see
that I'm a better person because of that adversity? Don't you see now what I've
got that I wouldn't have had? If I had been successful on
And so I guess, in closing, I can wish you lots of
successes, lots of happiness. I could wish you guaranteed streets paved with
gold for the rest of your life. But I guess I realize that you really wouldn't
be here today if you didn't have a little root rot in your life. Come on, let's
get serious. Would you be as good as you are today if you didn't have any
competition? If you hadn't been through some of those trials?
Six years is a long time to spend in a prison camp; and while I wouldn't wish
it on anybody here, I'd say it's the most valuable six years of my life.
But the question is, how do
you do this? And the answer is this: If you could pack parachutes, OK? If you
can get together in a team like this, and pull the same direction on the same
rope; if you can be in the same room with some of your competitors here, and
talk about the success of this industry; if you can apply the faith and the
commitment and the personal pride, the integrity, and the basic things of
life—you can do anything you set your mind to do. Great being
with you. Thank you very much.